Job Description
• Develop, implement, and track lead generation programmes across multiple channels including email, social media, digital advertising, event sponsorship, webinars and events.
• Collaborate with other internal teams (e.g. product and sales) as needed to develop, implement and monitor marketing initiatives for new product launches.
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Immensely skilled with search engine optimization logic & application, auditing existing Facebook, Google, and LinkedIn ads, and providing guidance on how to best use each platform.
• Developing and executing digital marketing campaigns within digital platforms
• leverage market research, business intelligence and customer insights, to ensure revenue enhancement, brand awareness and market share growth.
• Handling and improving lead generation campaigns, measuring results to drive revenue and business performance and prepare online and print marketing campaigns and monitor and report on effectiveness of marketing communications.
• Adhere to monthly and quarterly reporting.
• Plan, strategize and execute digital marketing activities aligning with the sales team and business roadmap across the available and target markets platforms.
• Bring new ideas, and direction to clients as and when required.
• Work autonomously to leverage all retail and international partners creating value within every transaction to provide growth and e-Commerce opportunities within the business' network and database.
• Optimize the company's SEO to maximize ROI.
• Respond to online Sales enquiries and assist Sales Team where required.