Job Description

Job Description
Associate Brand Manager


POSITION SNAPSHOT


Location: Tehran /Iran


Company: Nestlé


Full-time.


POSITION SUMMARY:


Supports the activation of strategy & plans and coordinates/ executes the consumer engagement


initiatives.


A DAY IN THE LIFE …


• Contributes to activating the brand plans through the execution of consumer assets and brand


campaigns on digital platforms (i.e. website development, social media campaigns and channels,
e-commerce assets)


• Supports the shopper and consumer engagement activations (i.e. sampling plans, promotions, partnerships)
in store on ground and on e-commerce, in full coordination with CDT, Media and Brand Activation teams,
following the over-arching Brand Essence and Big Idea.


• Assists in the execution of the different consumer and shopper researches to help identify Innovation
renovation and communications opportunities


• Brand performance and analysis to support in insights generation and build Consumer and Shopper


Centricity i.e. Data gathering /analysis (retail audit/ sales/ research) in coordination with CIMI
in the cluster and CDTs


• Close follow-up with CDTs & A&P: alignment on the activities, calendars, implementations to ensure
adherence to ICP, with needed corrective actions.


• Budget tracking ensures robust PFME Follow up with the support of PFME Admin.: PR/POs, follow up
and ensure budget and spends as per the plans.


• Liaises with several agencies, content studio(s), regional HO teams on the consumer communication
and execution(i.e. point of sale material, digital & influencer campaigns and on-ground brand activations,
supported in the execution by the A&P)


• Supports in the local I2L projects: accountable for packaging delivery for the dedicated SKUs in the


cluster (with the support of D2D delivery) and FERT Code, coordination for launch plan execution and


follow-up.


Requirements:


• 1-2 years overall experience in marketing or 3 years in other function
ideally in Sales at Nestlé or equivalent FMCG


• Higher education in business management and marketing.


• Strong learning agility.


• Project management skills.


• Strong relationship management and communication skills.


• Experience in pure digital & social marketing is a plus.


Employment Type

  • Full Time

Educations

Seniority

Details

Employment type

  • Full Time

Educations

Seniority

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