• Interviews, hires, and trains marketing staff members • Establishes marketing goals based on past performance and market forecasts • Oversees current offerings and comes up with initiatives for new products or services • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies • Works with marketing staff to develop detailed marketing plans for all media channels and sales teams • Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition • Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings • Works within the department budget to develop cost-effective marketing plans for each product or service • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
Requirements
Bachelor's Degree in Marketing, Business, or a Related Field (preferably in milk powder industries and cosmetic products), Marketing Strategy, Media Channels, Client Relationships, Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Budgeting, Organization, Multi-Tasking.
