Product Manager

Job Description

• Control the product value chain from material procurement to consumption and coordinate needed improvement projects
• Collecting and analyzing market research information including: potential and actual potentials of domestic and foreign markets, supply / demand process of goods / services, size and market share, competitors' situation, market segmentation, etc
• Visit the market on regular basis for gathering market information including: price (Fact Book report), new products, the status of the presence of competitors' products in the market.
• Develop an annual marketing plan and annual budget for the product group. • Develop marketing programs, market development and new methods of market penetration based on research and provide relevant reports to superiors.
• Carrying out actions related to establishing a proper relationship with the sales department to collect and analyze market information and comparing the company's products with similar products of competitors and preparing analytical reports for presentation to superiors.
• Carrying out market studies and research in order to identify and collect information on the consumption of covered products. • Study, research and search to identify the status of competitors in similar products in different provinces and regions.
• Identify the market share of product group products in different provinces and regions. • Identifying patterns of consumer goods consumption in different provinces and regions.
• Prepare a report on performance and provide it to superiors. • Carrying out measures related to feasibility and marketing of suppliers of new products to enter the product portfolio.
• Establish communication and coordination with the supply chain unit to review supply and supply issues.
• Establish communication and coordination with the sales department to review sales issues. • Attending exhibitions to introduce new products and offer their competitive advantages over similar products of competitors.
• Investigating the causes of returning goods from the customer and following up on fixing them.
• Coordinating and cooperating with advertising units and providing improvement strategies in advertising methods.