- Effectively communicate product benefits to all relevant customers with the aim to achieve predetermined sales and profit margins; - Preparation and presentation of marketing business plan (strategy) per product on an annual basis; - To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter; - Liaising with relevant staff in medical, regulatory affairs, sales and other functions to ensure that cross functional communication is of a high quality and that company goals are met; - To maintain and improve product knowledge of the sales force and field managers and to continually update knowledge on the product, competitors and therapeutic area; - Measure and monitoring new campaigns for their effectiveness by individual customer or group via the integrated market information system; - To allocate optimal resource to the specified brand and to ensure that resource allocation is in harmony with identified key success factors; - To reinforce and grow customer loyalty to our products.
Requirements
- Preferably 3-5 years of product management or other pharmaceutical management experience (sales representative experience in the pharmaceutical market).
- Effective strategic planning abilities;
- Effective forecasting and budgeting skills;
- Negotiating skills;
- Ability to communicate commercial value of our products to target audience;
- Computer skills must include working knowledge of Excel, PowerPoint, Word and Outlook