Job Description
● Identify, develop and implement marketing campaigns and strategies based on knowledge of vision and objectives, market characteristics, and trends, target markets, cost/margin factors, demographics, pricing schedules, analyzing data on competitors, and other relevant information.
● Prepare an effective sales forecast and identify areas for improvement.
● Prepare an annual cost-effective marketing/tactical plan and budgeting.
● Formulate and implement marketing plans and coordinate marketing campaigns with sales activities.
● Coordinate and participate in promotional activities and trade shows.
● Produce all marketing reports for sales and marketing managers.
● Build maintained effective communication and relationships with key business partners.
● Cooperate with the business development unit to identify, evaluate and select key products for company portfolio/plan and manage selected product launch activities.
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