Job Description
- Objective of the role:
Planning digital marketing campaigns, including web, SEO, email, social media, and advertising to generate online sales. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns..
List of responsibilities:
- Developing, managing, and designing layouts of communications such as newsletters
- Planning, development, and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, and mobile.
- Leading ongoing management of digital touchpoints, (home page and top level sections), social networking landing pages, and mobile.
- Managing campaign budgets and schedules.
- Owning and maintaining site analytics, metrics, and campaign reporting.
- In-depth knowledge of SEO and AdWords programs.
- Owning and reporting online sales performance.
