Job Description - Support employee retention goals through regional team performance, performance evaluations & individual mentoring - Identify opportunities for departmental & company-wide improvement & solve for team issues and creates a tactical road-map to ensure execution - Responsible for keeping informed of new technologies, trends, and digital marketing tools and bringing these ideas into consideration when building new campaigns. - Analyzing digital marketing campaigns and producing relevant reports - Planning for, executing and maintaining presence in social media -Planning for and organizing the website, SEO, email, social media and advertising campaigns -Strong command of current marketing tools and strategies -Pitching creative ideas and strategies for development -Setting goals, deploying them and measuring the companies strive toward achieving them - Assessing customers experience through all channels CRM
Skills involved: -Data analysis -Email marketing -Search engine marketing -Constant improvement to cutting edge technology -Social media marketing -Content production -Content marketing -Mobile marketing -Viral and video marketing
Requirements
-BS or MS in marketing or relative subjects
-Proven experience in Digital Marketing
-Proven experience in leading SEO/SEM, Email, social media and other marketing campaigns
-Proven creative and experienced in scoping target audience and organizing digital campaigns interact with, inform and motivate the audience
-Experienced in A/B testing and multivariate testing
-Strong command of website traffic data analysis tools such as Google Analytics, NetInsight, Omniture and WebTrends
-Knowledge of applying all advertising instruments
-Experienced in Google Adwords campaigns and optimizing them
-Working knowledge of Javascript, HTML, and CSS
-Great analysis and problem solving based on data
-Up to date with the latest trends, techniques and tools in assessing and performing online marketing