- Manage the content that the business posts to social media - Develop strategies that drive customers to the website - Improve the design, UX, traffic, and content of the website -Create paid campaigns on social media platforms -Maintain consistent brand messaging throughout all platforms -Create email blast campaigns to target key customers -Use advanced metrics to measure the success of a marketing campaign -Keep up to date on the latest social media trends -Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising -Maintaining our social media presence across all digital channels -Measuring and reporting on the performance of all digital marketing campaigns
Requirements
-Bachelor's or higher degree in marketing or business
-A minimum of 5 years’ experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
-Solid understanding of HTML, CSS, and JavaScript is required.
-Highly creative with excellent analytical abilities.
-Outstanding communication and interpersonal skills.
-Up-to-date on the latest trends and technologies in digital marketing.
-Deep knowledge of web design principles
-Experience working with a content management system
-Strong project management skill