-Responsible for keeping informed of new technology trends, and digital marketing tools and bringing these ideas into consideration when building new campaigns. -Running and Analyzing digital marketing campaigns -Planning for, executing, and maintaining the presence in social media -Planning for and organizing the website, SEO, email, social media, and advertising campaigns -Strong command of current marketing tools and strategies -Pitching creative ideas and strategies for development -Setting goals, deploying them, and measuring the companies strive toward achieving them -Assessing customers experience through all CRM channels
Requirements
-B.S. or M.S. in marketing or relative subjects
-Proven experience in Digital Marketing
-Proven experience in leading SEO/SEM, Email, social media, and other marketing campaigns
-Creative and experienced in scoping target audience and organizing digital campaigns, interact with, inform and motivate the audience
-Experienced in A/B testing and multivariate testing
-Strong command of website traffic data analysis tools such as Google Analytics, NetInsight, Omniture, and WebTrends
-Knowledge of applying all advertising instruments
-Experienced in Google Adwords campaigns and optimizing them
-Great analysis and problem solving based on data
-Up to date with the latest trends, techniques, and tools in assessing and performing online marketing"
Required Skills:
-Data analysis
-Email marketing
-Search engine marketing
-Constant improvement in cutting edge technology
-Social media marketing
-Content marketing
-Mobile marketing
-Viral and video marketing