• Build marketing plan to support company strategy • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan • Market through various channels and segment databases working with large data sets • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics • manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications • Partner with creative teams, other internal stakeholders, and external agencies and vendors • Lunch new product and services
Requirements
• Experience building complex marketing programs and reporting on the results
• Exposure to digital and direct response marketing
• Competence as a creative writer with an eye for great emails and landing pages
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
• Supporting sales and lead generation efforts.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Developing and managing advertising campaigns.
• Developing each marketing campaign from start to finish.
• Advanced communication skills.