Job Description

• Build marketing plan to support company strategy
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Market through various channels and segment databases working with large data sets
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Lunch new product and services

Requirements

• Experience building complex marketing programs and reporting on the results • Exposure to digital and direct response marketing • Competence as a creative writer with an eye for great emails and landing pages • Strong project management skills • Strong problem-solving ability, including metrics-driven thinking • Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction. • Supporting sales and lead generation efforts. • Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. • Developing and managing advertising campaigns. • Developing each marketing campaign from start to finish. • Advanced communication skills.

Employment Type

  • Full Time

Seniority

Details

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