Job Description
• Responsible for managing the company's marketing initiatives.
• Using market research and analysis to direct marketing strategy and planning.
• Best knowledge of all promotional materials and marketing campaigns.
• Establishing marketing goals based on the past performance and market forecast
• Doing research and analyzing market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Working with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Approving (of) and overseeing creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicating with various media buyers, , printers, and other services to help marketing projects come to fruition
• Providing in-depth information for the interested clients, and acting as a representative for the marketing department in important buyer meetings
• Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback
• Organizing trade shows, events, client forums, webinars, advertising, and/or email campaigns to drive awareness and new business
