Job Description
• Plan marketing and branding objectives.
• Overall responsibility for brand management and corporate identity
• Identify, develop, or evaluate marketing and promotion strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
• Formulate, direct, or coordinate marketing and promotion activities or policies to promote products or services, working with advertising
• Responsible for effectively managing all marketing campaigns across all channels (offline, online, search, display, social etc.), including set up, launch, tracking & optimization
• Coordinate marketing campaigns with company management, considering budget, timelines, content and effectiveness
• Organize trade shows, events, client forums, webinars, advertising, and/or email campaigns to drive awareness and new business
• Provide search engine optimization including keyword research and competitor analysis
• Responsible for monitoring and analyzing market trends within the industry
• Develop pricing strategies, balancing firm objectives and customer satisfaction
