• Design and implement branding and social media strategies in line with charity’s objectives • Create and plan social media content calendar • Define KPIs to measure the effectiveness of campaigns and social media activities • Deliver monthly operational reports • Generate, edit, publish and share engaging content daily • Introduce the charity and its services utilizing new marketing knowledge and appropriate advertising methods • Organize conferences, events and campaigns • Advocate with government and private sector to build partnerships • Engage elites, celebrities, researchers, journalists and members of parliament in the charity’s campaigns • Improve charity’s presence in important and influential forums • Monitor, assess and document the PR activities
Requirements
• Minimum 3 years of experience in PR management
• Must be a confident communicator and presenter
• Must possess excellent verbal and written communication skills
• Must possess excellent organizational and planning skills
• Tactical understanding of all primary social media platforms
• Have a full understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• A wide degree of creativity