- Develop a marketing communications plan including strategy, goals, budget and tactics - Maintain excellent relationships with media - Develop media relations strategy, seeking high-level placements in print, broadcast and online media - Coordinating all public relations activities - Having direct social media team to engage audiences across traditional and new media - Create content for press releases, articles and keynote presentations - Monitor, analyze and communicate PR results on a quarterly basis - Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. - Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements
- Have a good experience in public relations
- Have a strong relationships with both local and national business and industry media outlets
- Being experienced in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Excellent communication, presentation and leadership skills
- Familiar with social media including blogs, Facebook, Twitter, etc.
- Having experience in planning event
- BA/MA degree in Marketing, Advertising, Communications or a related discipline